Its throwback sneaker time! This shoe is the reach back in to the past and always seems to sell out no matter what new color scheme is add to this shoe. This shoe was first marketed in 1985 in the original color ways of Black and Red to be worn by Michael Jordan when playing for the bulls. This is the shoe that kicked off the legendary shoe campaign that we know of as Air Jordan. For those who are unaware, these shoes were quickly banned from on-court usage by the NBA commissioner because the shoes lacked the color white which was still a major color in the Chicago Bulls color theme. Jordan would then wear the shoes any way (because they were his) and be fined $5,000 for every game he played with them on. Nike then used this as a marketing ploy to say the shoes gave unnatural or unfair playing ability to the wearer and that’s why they were banned. This marketing plan worked like a charm do to Jordan’s overall dominance in the game and created the belief that Nike Air Jordan shoes made you play better (this also justified the raising of the price to extreme levels such as $200 per shoe). This is why everyone who played basketball wanted a pair of Jordan shoes and thus the popularity began.
Without further delay, let us continue to the examination the new Air Jordan’s. These Air Jordans feature black patent leather on the upper portion of the shoe, the gold Nike swoosh and the white bottom midsole for contrasting effects. The shoe also features the “Nike Air” tongue logo, not the Jordan logo you find on recent models.
Smooth simple and classic, just how I like it.
Release date is set for April 13, 2013 and the starting
price of $140.
2 comments:
Them sneaker is not my favorites. They arte not as appealing as neakerheads make them out to be. Just my opinion.
I actually like these. I could see myself wearing them. Most likely I wont. I'm probably the only person left in America that has never owned a pair of Jordans.
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